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Privacy Policy

1. Data Controller

TasteBud Ltd (“we”, “us”, “our”), registered in the UK, is the controller for personal data under GDPR.

2. What Data We Collect

  • User-provided: name, email, login details, dietary preferences, saved vendors/dishes.

  • Usage Data: how you interact with the app (pages visited, filters used).

  • Device Data: IP, device/browser type.

3. Lawful Basis for Processing

  • Consent: for marketing emails.

  • Contractual Necessity: to provide services (e.g., saving favourites, vendor search).

  • Legitimate Interests: site analytics and improvement (where balanced with your privacy).

4. Purpose of Processing

  • Operate the app (user account, favourites, vendor display, filters).

  • Personalise content and improve service.

  • Email notifications and updates (only if opted-in).

5. Data Sharing

  • We do not share personal data with third parties, except:

  • Service providers assisting us (e.g. cloud hosting)—under contract and for our sole use.

  • If required by law.

6. International Transfers

  • We operate within the UK/EU. Any transfer outside includes standard protections (e.g., EU SCCs).

7. Data Retention

  • User accounts & favourites: until deletion.

  • Usage Analytics: anonymised and retained for up to [2 years].

8. Your Rights

Under GDPR, you can:

  • Access, correct, or delete your data.

  • Restrict or object to processing.

  • Withdraw consent.

  • Lodge a complaint with the ICO.

9. Contact

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