
Privacy Policy
1. Data Controller
TasteBud Ltd (“we”, “us”, “our”), registered in the UK, is the controller for personal data under GDPR.
2. What Data We Collect
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User-provided: name, email, login details, dietary preferences, saved vendors/dishes.
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Usage Data: how you interact with the app (pages visited, filters used).
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Device Data: IP, device/browser type.
3. Lawful Basis for Processing
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Consent: for marketing emails.
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Contractual Necessity: to provide services (e.g., saving favourites, vendor search).
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Legitimate Interests: site analytics and improvement (where balanced with your privacy).
4. Purpose of Processing
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Operate the app (user account, favourites, vendor display, filters).
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Personalise content and improve service.
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Email notifications and updates (only if opted-in).
5. Data Sharing
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We do not share personal data with third parties, except:
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Service providers assisting us (e.g. cloud hosting)—under contract and for our sole use.
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If required by law.
6. International Transfers
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We operate within the UK/EU. Any transfer outside includes standard protections (e.g., EU SCCs).
7. Data Retention
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User accounts & favourites: until deletion.
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Usage Analytics: anonymised and retained for up to [2 years].
8. Your Rights
Under GDPR, you can:
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Access, correct, or delete your data.
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Restrict or object to processing.
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Withdraw consent.
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Lodge a complaint with the ICO.
9. Contact
For queries: info@tastebudoffcial.co.uk